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Ritu Kumar Launches Monochrome Collection

Date Posted: 27-03-2017


Ritu Kumar introduces her latest collection, Monochrome. It is one of its loveliest and best executed. Drawing inspiration from Chiaroscuro or the play of light and dark, this collection mixes classic colours and lines with more modern silhouettes and draping. An artisanal approach towards luxurious textures can be seen in full effect.

The colour palette is minimal with blacks and whites being predominant, and allowing for versatility. The silhouettes are modern, with interesting shrugs and dhoti pants bringing an androgynous edge to the line. The soft cotton fabric used allows for comfort and makes this a functional collection. Nous Minimal and geometric prints can be seen in full effect in the Monochrome collection, adding a modern take on simple yet sleek silhouettes.

Ritu Kumar Monochrome range is now available in stores in Dubai.

Ritu Kumar store locations in Dubai

  • Level 1, BurJuman Centre: Tel: +971 4 352 4768
  • Level 1, Dubai Festival City Mall: Tel +971 4 258 8118

About Ritu Kumar

Established in 1969, Ritu Kumar is one of India’s foremost designers credited with being the first one to have revived ancient Indian crafts interpreting them into contemporary vocabulary. Her unique understanding and innovative use of traditional designs has led to creation of a new classicism. The designer has dressed the biggest Bollywood stars, the most famous celebrities and the most stylish royals including the late Princess Diana. Ritu Kumar was awarded the Padma Shri Award 2013, the country's fourth highest civilian award for her exceptional and distinguished service in the field of fashion, textile and craftsmanship. Ritu Kumar design house offers three brands: Ri, a premium bridal and couture line, Ritu Kumar, a traditional pret brand offering ethnic semi-formal wear and LABEL Ritu Kumar a contemporary pret line.

For more information visit www.ritukumar.com

For media contact:

Hina Bakht
Vice President
MPJ (Marketing Pro-Junction)
Mob: +971 50 697 5146
Email: h.bakht@mpj-pr.com
http://www.mpj-pr.com



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