Ritu Kumar’s new winter floral collection is a combination of Indian and contemporary fashion. This collection exemplifies new styles of floral prints, full of elegance and grace, while remaining
rooted in Indian culture.
The outfits in the collection are comfortable and showcase a soft femininity with new techniques that incorporate classic Indian prints and embroidery. These outfits are versatile and can be worn for casual or special gatherings.
The silhouettes are young and modern, taking kurtas to a global level. Outfits comprise beautiful necklines, borders and flared bottoms giving the collection an indo-chic look. The colour palette is subtle, with floral patterns along with fabrics like crepe and viscose.
Ritu Kumar store locations in Dubai
• Level 1, BurJuman Centre: Tel: +971 4 352 4768
• Level 1, Dubai Festival City Mall: Tel +971 4 258 8118
About Ritu Kumar
Established in 1969, Ritu Kumar is one of India’s foremost designers credited with being the first one to have revived ancient Indian crafts interpreting them into contemporary vocabulary. Her unique understanding and innovative use of traditional designs has led to creation of a new classicism. The designer has dressed the biggest Bollywood stars, the most famous celebrities and the most stylish royals including the late Princess Diana. Ritu Kumar was awarded the Padma Shri Award 2013, the country's fourth highest civilian award for her exceptional and distinguished service in the field of fashion, textile and craftsmanship. Ritu Kumar design house offers three brands: Ri, a premium bridal and couture line, Ritu Kumar, a traditional pret brand offering ethnic semi-formal wear and LABEL Ritu Kumar a contemporary pret line.
For more information visit www.ritukumar.com
For media contact:
MPJ (Marketing Pro-Junction)
Mob: +971 50 697 5146